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Move Images Move Customers
I certainly don’t need to tell you that video is growing… We’re all well aware that video consumption on the internet is growing at an explosive rate. And, I’m sure you can find all kinds of...
View ArticleWhat Does It Mean To Be Different
So, there is a book and a teacher that has inspired my thinking quite substantially over the last two years. If you haven’t read Youngme Moon’s book “Different” – I couldn’t advise you more strongly-...
View ArticleHugging The Chaos
My grandfather used to say something that’s been on my mind a lot recently. Whenever I got frustrated about anything – school, a job, life more generally he would ask me “what have you created...
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What Show Runners Teach Us About Content Marketing
I’m very privileged to be conducting a session for Content Marketing World next week. I’m excited, honored – and just generally tickled that I’ll be seeing a number of old friends and, of course,...
View ArticleGreat Storytelling Violates Expectations
There’s a scene in the movie Adaptation when Nicholas Cage – playing a screenwriter struggling with telling his story – is in Robert McKee’s renowned story structure class. He asks McKee about stories...
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Who Is Driving The Story? You Or Your Data?
For whatever reason, I seem to have been spending a lot of time lately reading and commenting on creative marketing strategies. From strategic positioning, to tag lines, to business plans. I’m...
View ArticleBe Selfish – Have Some Gratitude
Next week here in the United States, we celebrate Thanksgiving – a time for each of us to express gratitude for the bounty we enjoy. This week because of some business commitments I’m missing my...
View ArticleBlockbuster Marketing Is Story Not Plot
I’ve just returned from Content Marketing World New York – and boy did we ever have alot of fun. Many of the comments afterward were how much the attendees liked the exercise of getting to “story” as...
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What’s Your Story in 2013?
Happy New Year! So, we’re back to work – having been “saved” from what the news portrayed as some Thelma and Louise type ride off of the fiscal cliff. So, what will be Your story in 2013? How about...
View ArticleThe Mythic Marketer Is Moving
There’s a quote about moving that I love by one of the best storytellers ever – Walt Disney. He said: “We keep moving forward, opening new doors, and doing new things, because we’re curious and...
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